It’s interesting how liberal run companies sometimes feel the need to make a stand on a certain issue. It pretty much always backfires, because the whole of the country isn’t liberal at all.
Look at Starbucks. They hail from the bastion of American liberalism, Seattle, and they think that the way they think is the way the rest of America should. Only they fail to understand that since they’ve become the ubiquitous name in coffee, their customer base is the quote-unquote, Average American. Meaning, they’re not uber liberal.
Starbucks decided they were tired of all the backlash against refugees, and decided to stick it to their racist, xenophobic customers, by announcing they were planning on hiring 10,000 refugees. Whether or not this was real, or just a political statement, it has backfired in the very real world.
Yahoo reported on Starbucks campaign of “Race Together,” the brand’s public perception dropped significantly. It was definitely NOT the response they were hoping for,
“The coffee giant’s consumer perception levels have fallen by two-thirds since late January, according to YouGov BrandIndex. The perception tracker measures if respondents have “heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative.” In Starbucks’ case, perception is still overall positive, but significantly lower than it was prior to CEO Howard Schultz published a public letter outlining the company’s plans to give refugees jobs.”
Maybe Starbucks learned their lesson finally: When you try and punish the American people, you lose.